It's almost here...

We are exactly one year away from the Games of the XXIX Olympiad in Beijing, China.

NBC is already billing its coverage



Despite China being a full 12-hours ahead of the East Coast, globesports.com says NBC will air more than 3600 hours of coverage over multiple networks, and online through broadband video, a good portion of it being live.

Despite all that, I think CBC will show them up. Almost all of their coverage will be live, especially overnight, and they have been doing it that way for years.

"...the honour of announcing..."

At 5:00pm CST today, the International Olympic Committee will announce the host city for the XXII Olympic Winter Games in 2014. It will either be Salzburg, Austria; Peyongchang, South Korea; or Sochi, Russia.

In fact, it was four years and two days ago, that this announcement from the IOC occurred...



5:25pm - The announcement was just made. Sochi, Russia will host the XXII Winter Olympics. Peyongchang was second, Salzburg third. Kinda the same as last time.

£400,000 went into this?

The logo that will be used for the Games of the XXX Olympiad in London, coming up in 2012


Photo from flickr, accessed through Creative Commons

Created by a branding firm at the price of £400,000 (roughly $843,000 Canadian at the time of publishing)

Looks like a kid drew it. He will be one insanely and undersivingly weathly child if that's the case. This logo should be on some household refrigerator and not plastered throughout Great Britain. Almost a million dollars of public money went to make a picture, when the money could have been better used to prepare the city to host the games. I've never been to London, and as a matter of fact, I would like to go there sometime, but they have a lot of work to do the clean up and maintain the municipality in order to host the biggest multi-sport festival in the world.

I don't need to tell you that large corporations, organizations, and even most cities (mine included), pay large amounts of money to properly brand themselves. But I can tell you, without a doubt, they did not get their money's worth.